Welcome to Amber's
digital odyssey
I'm a marketing strategist and a cross-cultural architect. With a career spanning from orchestrating global brands to startups, I blend business acumen with a deep understanding of social sciences. Here, you'll find a 360-degree view of my professional journey and personal interests. Dive in to explore, connect, and perhaps, find a kindred spirit in this interconnected world.
2022 Startup alchemist
Career
Marketing Director at HelperAI & Chainsight
USA, Taiwan & Singapore
In a whirlwind six months, I channeled my marketing prowess to skyrocket revenue by 300% and secure $2M in funding. This wasn't just about numbers; it was about storytelling, about painting a vision so compelling that global stakeholders couldn't resist. I navigated the high-speed lanes of startup culture, all while tapping into the elite resources of Y Combinator.
2020 ASEAN-China Architect
Co-Founder at Ampire Marketing Agency
Greater China & Thailand
In the midst of a global pandemic, I co-founded Ampire Marketing. We didn't just survive; we thrived. Securing 10 clients across Taiwan and Thailand, I used the digital realm as my playground to connect, strategize, and deliver. It was a journey of understanding visions and crafting strategies that resonate.
2017 Brand Orchestrator
Brand Manager at Mattel Barbie
China
I harmonized Barbie's global brand with China's unique market, conducting a blend of e-commerce, live-streams, and Barbie Collection events, achieving a 5% category growth and garnered $3M+ in media coverage. All while adhering to strict global guidelines, I created a brand experience that resonated locally yet echoed globally.
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2014 Presidential wordsmith
Secretary at the Office of the President ROC (Taiwan)
Taiwan
In the heart of Taiwan's political landscape, I crafted narratives from the President's perspective. It was more than just writing; it was about understanding the pulse of a nation and communicating it effectively during times of crisis.
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Hi, I’m amber
Blending social science and business, shaping this curiosity-led odyssey.
At the intersection of philosophy, aesthetics, and global business, I'm grounded in understanding and human connection. With a background in marketing and insights from social sciences, I aim to bridge cultures. From Taiwan to global landscapes, fueled by my love for writing and communication, I begin this journey of curiosity.
